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Founded in 2013 EC by three visionary entrepreneurs, Three Apple General Trading PLC has grown into a dynamic and diversified company, deeply rooted in the agro-industry and general trading sectors. The company has steadily expanded its shareholder base, now boasting 26 members with a substantial capital investment of Birr 31,072,000.00.
Our operations are strategically located in the East Hararghe Zone, with our headquarters in Harar City. We are proud to manage an extensive agro-processing farmland situated in Babile Woreda, Gemetchu Kebele, within the Eastern Hararghe Woreda of the Oromia Region. This prime location allows us to cultivate and process high-quality agricultural products that meet the demands of both local and international markets.
At Three Apple General Trading PLC, we are committed to excellence in every aspect of our business. From import and export services to innovative agro-processing solutions, we strive to deliver value to our customers, partners, and communities. Our dedication to sustainability, ethical business practices, and continuous improvement drives us to set new standards in the industry.
As we continue to grow and diversify, our mission remains clear: to be a leading force in the global trade and agro-industry sectors, fostering economic growth and delivering unmatched quality and service
1. "To become the leading and most trusted partner in the global agro-industry and trade sector, driving sustainable growth and innovation while delivering unmatched value to our stakeholders."
2. "To establish Three Apple as a top-tier global trading company, known for its excellence in import and export operations and its commitment to enhancing food security and agricultural prosperity."
3. "To be a catalyst for economic growth in the agro-industry by providing high-quality products and services that empower farmers and businesses worldwide."
4. "To lead the market in import and export by fostering a sustainable supply chain that connects global markets with locally sourced, high-quality agricultural products."
5. "To become a recognized leader in the agro-industry, driving positive change and setting new standards for quality, sustainability, and social responsibility in global trade."
1. "To connect global markets with the finest agricultural products and goods through efficient, reliable, and sustainable import and export services."
2. "To enhance the value chain in the agro-industry by delivering innovative solutions that meet the needs of farmers, businesses, and consumers worldwide."
3. "To contribute to global food security by ensuring the seamless distribution of high-quality agricultural products from source to market, while supporting sustainable farming practices."
4. "To foster long-term partnerships with suppliers and customers by providing exceptional service and quality in every transaction, while maintaining our commitment to ethical and sustainable business practices."
5. "To drive economic growth and development in the regions we serve by providing access to global markets for local producers and ensuring a steady supply of essential goods."
1. Market Expansion: Enter five new international markets within the next three years to broaden our global footprint and increase our market share in the agro-industry.
2. Sustainability: Implement sustainable farming and trading practices across our supply chain, aiming to reduce our environmental impact by 25% within the next five years.
3. Innovation: Develop and introduce at least three new value-added products or services annually, focusing on enhancing the efficiency and sustainability of our import/export operations.
4. Customer Satisfaction: Achieve a customer satisfaction rate of 95% or higher by continuously improving the quality of our products, services, and supply chain processes.
5. Community Engagement: Invest in community development projects that support local farmers and producers, contributing 10% of our annual profits to initiatives that improve agricultural practices and livelihoods in the regions we operate.